How to Hire a Hayley: The Character Archetype Framework

Posted September 21, 2026

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How to Hire a Hayley: The Character Archetype Framework

Mike Winnett built and sold a business for £8 million — and says he sold it too soon, because he’d never built the team that should have been running it. He’s hired differently ever since, using character archetypes instead of job titles and finding his best hires through their writing rather than their CV.

In this episode:

  • How to hire by character archetype rather than job title
  • Why approaching candidates beats waiting for applications
  • Why most founders are the cap on their own business’s growth

 

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