Why “Will to Succeed” Beats Skill Every Time: Building Modern SDR Teams
Hire the right person and you’re 70% of the way there — the rest is process. Frances Ingham explains why will to succeed matters more than skill, why modern SDR teams lean too hard on automation, and where to find sales development talent nobody else is looking at.
In this episode:
- How to spot the will to succeed in an interview
- Why graduate academies outperform second jobbers
- How to turn an underperforming SDR around — and when you can’t
